Authenticity
"Our Authenticity page helps you understand what makes each rug unique. It clearly highlights features like handwoven patterns, natural dyes, and traditional knotting, showing the skill and culture behind every piece. These details ensure each rug is special and authentic, bringing you a true, one-of-a-kind piece of Moroccan heritage."
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Irregular Patterns
Authentic Berber rugs often have unique, asymmetrical designs. The imperfections in the pattern are a sign of their handwoven nature and the personal touch of the artisan.
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Natural Variations in Color
Due to the use of natural dyes and fibers, the colors in each rug may vary slightly, adding to their individuality and authenticity.
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Handwoven Texture
The texture of authentic Berber rugs will often feel slightly uneven, as they are handmade, unlike mass-produced, machine-made rugs that have a uniform feel.
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Traditional Knotting
The knots in Berber rugs are typically more visible and irregular, a result of the traditional knotting techniques used by artisans, making each piece unique.
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Distinctive Moroccan Symbolism
Many authentic Berber rugs feature symbols and patterns that represent the artisan’s cultural heritage, personal experiences, and local traditions. These designs are often passed down through generations.
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Variation in Size and Shape
Unlike mass-produced rugs, authentic Berber rugs may vary slightly in size and shape, as they are handwoven and shaped by the artisan’s own method. Each rug is a reflection of the artist's individual craft.
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Hand-Tied Fringe
The fringe of our authentic rugs is hand-tied with care, rather than being machine-finished. This attention to detail adds to the rug's authenticity and shows the time and effort that went into creating each piece.
"Our business is built on transparency and trust. Founder Sara personally visits the villages where the rugs are made, working directly with the artisans to purchase each rug. This hands-on approach ensures that every rug is as authentic as they get, sourced from the heart of Morocco. When you shop with us, you’re supporting a trusted business that values both the artisans and the craftsmanship behind every piece."